Launch visuals for Product Hunt and AppSumo

Who this is for

This is for a founder or small team preparing a Product Hunt launch, an AppSumo listing, or both, who wants to get the assets right first time. The two sites have different rules, and the rules matter more than the design.

What each site asks for

These figures come from AppSumo's image guidelines and Product Hunt's launch page, read on 31 October 2026. Check both again before you submit.

What AppSumo won't accept

AppSumo says not to add banners, compilations, watermarks, icons, overlay graphics, text or messaging. It also rules out headlines, stickers, stamps and emojis over the design, and it doesn't accept illustrations or abstract media. It asks for one view per image.

That affects what you can use from Programmable:

• A marked-up capture isn't usable. Arrows, boxes, highlights and text from the extension's markup all count as additions.
• A designed graphic isn't usable. Anything from Graphics has layout and text on it. Don't submit one as a product image.
• A film still may not pass either. A frame with captions has text on it, and rebuilt illustrative UI is an illustration.
• A full-page capture isn't one view. Capture a single screen at a time.

The guidelines don't mention blur. A blurred patch could still read as an overlay, so the safest AppSumo screenshot uses sample data and needs no blur at all. AppSumo's listing policy also asks you to represent the product honestly, so show screens that exist. For the full rules, read our guide to AppSumo listing images.

What you start from

Your live product with sample data, the Capture extension, and a Chrome-family browser (Chrome, Edge, Brave or Arc). The extension is included with every account. It installs from a zip in developer mode until it's on the Web Store.

What happens, step by step

1. Fill a workspace with realistic sample data, and hide anything private.
2. Open the page and, in the extension's Page size menu, pick 1920 × 1080 for AppSumo and 1270 × 760 for Product Hunt. Don't use 1280 × 720 or 1440 × 810 for AppSumo, because both are under its minimum.
3. If your screen is smaller than the size you picked, Chrome won't make the window that large, and the extension tells you what fits. Use a larger display for the 1920 × 1080 set.
4. Press Visible area, click the capture in the tray, and press Download to save it as a PNG. Don't add arrows or text to an AppSumo image, because its rules ban them.
5. Check each file. On a high-density display the PNG can have double the pixels. That clears AppSumo's minimum but can pass its 5 MB limit, so convert it to a JPG if it does.
6. Send the same screens to the studio for the launch film. Here, markup and blur are fine, because the images only feed the film. Up to eight screens are used.
7. Answer the questions with YouTube as the platform, so the MP4 exports at 1920 × 1080. Upload it to YouTube, then paste the link into Product Hunt.
8. Make the graphics around the launch with the Launch kit set, and the thumbnail from your logo pack.

What you get

Graphics has no 1270 × 760 format, so make Product Hunt gallery images from captures. Films have no exact 1270 × 760 shape either. Landscape 16:10 is the closest. Product Hunt gallery sizes covers the details.

What it costs

Capturing screens with the extension uses no credits. A typical directed film uses about 63 credits, or $6.30, and a draft usually under 15. A set of graphics is one design call, a small charge settled to the AI used, and every size after that uses no further credits. The trial includes 120 credits with no card, which covers about one film. If you're launching once, that may be enough to judge it. After that, Starter is $29 a month with 350 credits. Pricing has every plan.

When another route is better

• You need a designed AppSumo header. AppSumo offers its own Figma header template, so start there.
• You only need clean screenshots. Your browser's own screenshot tools are enough, and you won't need a plan.
• You need a long launch video. Films stop at 60 seconds. A freelancer or a real recording suits a founder story.

A brief you can paste

This uses a made-up product. Send your screens with it.

"Launch film for Acme Invoices, an invoicing app for freelancers, for our Product Hunt launch on YouTube. 30 seconds. Open on the problem: chasing unpaid invoices. Then show my three screens in order: timesheet, invoice preview, paid dashboard. End on the tagline: Get paid without the admin. Keep the words on screen short, and use our brand kit."

Common questions