Pricing
Every plan has every feature; bigger plans give you more each month. Pay with credits and we provide the AI, or bring your own AI key and your provider bills you for it directly.
Try the whole studio. No card needed.
One filmincluded, no card
For a first launch or one product
$29/ month
For teams shipping every week
$79/ month
For agencies and many products
$199/ month
A typical film uses about 63 credits ($6.30); shorter edits, chat and research use a few. You only pay for AI that actually ran, and plan credits never expire.
| Feature | Trial | Starter | Pro | Studio |
|---|---|---|---|---|
| Price a month | No card | $29 | $79 | $199 |
| With credits we provide the AI | 120 onceone film included | 350 / monthabout 5 films | 1,000 / monthabout 15 films | 2,500 / monthabout 39 films |
| With your own key your provider bills the AI | — | 20 animations / month | 100 animations / month | 400 animations / month |
| Marketplace component downloads | 1 / month | 10 / month | 50 / month | Unlimited |
| Team members viewers count too | Just you | 3 team members | 10 team members | 25 team members |
| Extra seats | $12 / month a seat ($120 / year on yearly plans), on any paid plan. Add or remove them any time. | |||
| “Made with Programmable” badge on shares | Yes | No badge | No badge | No badge |
| Top-up credits | 100 credits for $12, during the trial or on any plan. They never expire. | |||
| Every studio feature | ||||
The simplest choice. No AI account needed; each plan includes credits every month, and each action shows its credits before you run it. If a run can’t finish, you keep its best version and pay only for the AI it used.
For teams that already pay Anthropic, OpenAI or Google. Add your keys in Settings; your provider bills you for the AI and no credits are used. Your plan sets how many animations you can make each month.
Credit plans and BYOK plans are separate subscriptions at the same prices. On a BYOK plan you can still buy top-up credits, and use them whenever you clear your keys in Settings.
Top up 100 credits for $12 any time, or move up a plan. Plan and top-up credits never expire while your account is open.
One film included, no card: 120 credits once your email is confirmed, every studio feature, and 1 marketplace component a month. Trial credits don’t refill: after them, choose a plan or a $12 top-up to keep going.
Yes. A team workspace shares films, credits and the plan, with roles and approvals. Starter includes 3 members, Pro 10 and Studio 25, and everyone counts, viewers included. Need more? Add seats at $12 / month each.
Any time, from your account. You keep your plan until the end of the period you paid for.
Questions
How the two ways to pay for the AI work, and how to choose between them.
With credits we provide the AI: your plan includes credits each month and each action uses some. With your own key, you add an Anthropic, OpenAI or Google key in Settings and your provider bills you for the AI, so no credits are used; your plan sets how many animations you can make each month. The plans cost the same either way and include every feature.
Each run is charged at what the AI actually cost, plus a margin, in credits. The studio holds an estimate when a run starts and settles it to the real cost when it ends. A typical directed film uses about 63 credits ($6.30); a draft, the first checked cut before the director’s review rounds, usually uses under 15. Revisions, chat and research use a few. If a run can’t finish, you keep its best version and pay only for the AI it used.
Yes. Yearly plans cost ten months’ price for twelve. A yearly credits plan adds the whole year’s credits when you pay; a yearly own-key plan keeps the same monthly animation allowance. You can cancel anytime and keep the plan until the end of the year you paid for.
Making a new film, regenerating one, or making a variant. Planning a storyboard, revisions, polish and chat don’t count. Plans include Starter 20, Pro 100, Studio 400 animations a month, and the allowance resets on the first of each month (UTC).
Your keys are encrypted, kept with your account if you choose, and only ever sent to your own provider. If one provider fails, the studio continues on your next key.
Starter includes 3 members, Pro 10 and Studio 25; everyone counts, viewers included, and open invitations hold a seat. Owners and admins can add extra seats in Settings › Team at $12 / month each ($120 / year on a yearly plan), billed with the plan. If you move to a smaller plan, nobody is removed; you just can’t invite more until a seat is free.
No. The trial includes credits for one film so you can try the studio; bringing your own key needs a paid plan.
Credits are the simplest: no AI account needed, and every action shows its credits before you run it. Bring your own key if your team already pays Anthropic, OpenAI or Google and wants the AI on that bill.
No card needed. Start from your website or a few screenshots and approve the storyboard before anything is built.