Terms of service
These terms are an agreement between you and [Company legal name] for your use of Programmable, including the website, studio, shared and embedded animations, presentations, APIs, and our apps for Shopify, WordPress and Webflow (the “Service”). By creating an account or using the Service you agree to them. If you use the Service for an organisation, you agree on its behalf. Our privacy policy explains how we handle data.
1. Your account
You must be at least 16 and give accurate information. Keep your password and API keys safe; you are responsible for activity under your account. Tell us promptly at [support@your-domain] if you suspect unauthorised use.
2. Plans, credits and payment
- Managed AI credits. When we provide the AI, each generation is billed in credits at our measured AI cost plus a margin. We hold an estimated amount when a generation starts and settle it to the actual cost when it finishes. If a generation cannot finish or is cancelled, you receive the best version it reached, you are charged only for the AI actually used, and the unused part of the hold is released. Plan credits and top-up credits do not expire while your account is open.
- Own-key plans. If you use your own AI provider key, you pay that provider directly for AI usage, and your plan includes a monthly number of animations. Unused allowance does not roll over.
- Subscriptions (plans with included credits and own-key plans) renew automatically each period until cancelled. You can cancel at any time in your account; cancellation takes effect at the end of the current period.
- Payments are processed by Stripe. Prices are shown before you buy and may change with notice for future periods. Taxes may apply.
- Refunds. Except where the law requires otherwise, purchases are non-refundable, but contact us if something went wrong and we will make it right where we reasonably can.
- Marketplace components. Components you download from the marketplace are licensed to you for use in your own websites and products, including client work. You may not resell, sublicense or redistribute them as components, templates or a component library. Plans include a number of downloads each calendar month; unused downloads do not roll over.
- Free credits for new accounts are a one-time allowance with no cash value.
3. Your content
You keep ownership of what you put into the Service (text, images, screenshots, brand assets, data) and, as between you and us, of the animations, presentations and other output generated for you, subject to third-party rights in any materials included. You give us a limited licence to host, process, render, display and deliver your content only to provide and improve the Service for you, including sending it to our AI providers as described in the privacy policy. When you publish a share link or embed, you allow us to show it to anyone with access to that link or page.
You are responsible for having the rights to what you upload and import, and for how you use the output. AI output may be similar to output generated for others and may not be protectable by copyright in every country.
4. AI output and accuracy
The Service uses AI to research, write, design and animate. Output can be inaccurate, incomplete or unexpected, including facts, figures, quotes and depictions of products or people. Review everything before you publish or rely on it. Depictions of real people are illustrative reconstructions; do not present them as real footage or as endorsements, and make sure you have any rights or permissions you need.
5. Acceptable use
You agree not to use the Service to:
- break the law or infringe anyone’s intellectual property, privacy or publicity rights;
- create content that is deceptive (including fake endorsements, impersonation or misleading claims about real people, products or events), defamatory, hateful, harassing, sexually explicit, or that exploits minors;
- create malware, phishing pages or content that collects credentials or payments under false pretences;
- import or scrape websites or data you are not allowed to access, or use our fetchers to reach private networks;
- interfere with the Service, bypass its limits, security or sandbox, or resell it without our written agreement;
- violate the usage policies of our AI providers, which apply to content generated through the Service.
We may remove content or suspend accounts that break these rules, with notice where reasonable.
6. Third-party services and integrations
The Service works with third-party services such as Stripe, AI providers, and Shopify, WordPress and Webflow. Your use of those services is governed by their terms. If you connect a Shopify store, website or data feed, you confirm you are allowed to use its content and data in this way.
7. Availability and changes
We work to keep the Service available and your content safe, but we do not guarantee uninterrupted service. Generation can take a long time and may occasionally fail; an unfinished managed-AI run is charged only for the AI it used, as described above. We may change or discontinue features, and will give reasonable notice of material changes that affect paid plans.
8. Ending your use
You can stop using the Service and delete your account at any time. We may suspend or end your access for serious or repeated breaches of these terms, for non-payment, or where the law requires. Sections that by their nature should survive (such as ownership, disclaimers, liability and disputes) survive ending.
9. Disclaimers
To the extent the law allows, the Service is provided “as is” and “as available”, without warranties of any kind, whether express or implied, including merchantability, fitness for a particular purpose, accuracy and non-infringement.
10. Limitation of liability
To the extent the law allows, [Company legal name] will not be liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, revenue, data or goodwill. Our total liability for any claim relating to the Service is limited to the greater of the amount you paid us in the 12 months before the claim and US$100. Nothing in these terms limits liability that cannot be limited by law.
11. Indemnity
You will defend and indemnify [Company legal name] against third-party claims arising from your content, your use of the output, or your breach of these terms, to the extent the law allows.
12. Governing law and disputes
These terms are governed by the laws of [State / country], without regard to conflict-of-law rules. Disputes will be resolved in the courts of [City, State / country], unless the law of your country gives you the right to bring a claim where you live.
13. Changes and contact
We may update these terms. We will post changes here and give notice of material changes by email or in the studio before they take effect; continuing to use the Service means you accept them. Contact: [support@your-domain], [Company legal name], [Registered business address].