Designing a logo

The logo maker gives you six ideas from a brand name, lets you refine the one you like, and hands you every file you need.

Get ideas

On Home, ask for a logo, or choose + New › Logo. Give the Brand name, an optional Tagline, a line About the brand, and the feel you want. Choose Keep to the colours in your brand kit to use your brand colours, or let the designer pick.

You get six concepts. Remove the ones you don't want; the others stay.

Start from your own logo, or blank

Under Library › Logos you can also skip the ideas:

• Start from my logo: upload your logo as SVG, PNG, JPEG or WebP. A plain SVG made of shapes becomes a mark you can recolour; anything else is kept as your picture. Then make its brand pack.
• Start blank: one empty logo to build yourself.

Neither needs AI.

Refine

Open a concept to edit it directly: layout, letters, shape, colours and highlight. Or change it by chat with requests like "make the name bolder", "more premium", "try other colours" or "put the mark above the name". You see the before and after and choose whether to keep it.

How it looks in use shows the logo as an app icon, in a browser tab and on a dark background.

Cmd/Ctrl+Z undoes an edit, Duplicate makes a copy and opens it, and the Comments tab holds feedback pinned to a concept. See Comments.

Use it everywhere

Use as my brand logo puts it in your brand kit, so graphics, decks and animations start from it.

Download and share

Download the brand pack gives you SVGs, PNGs, favicons and app icons in one zip. You can also download SVGs on their own.

Share publishes a page showing the logo on light and dark, with its colours and type. See Sharing graphics and logos.

Deleting a logo moves it to Trash, where you can restore it for 30 days. Files you already downloaded are not affected.